How To Choose The Best Niche For Affiliate Marketing In 2020

Did you know the top-secret behind every successful blog or site that makes a ton of money?

This is truly a million-dollar question.

The right topic for your website or blog is the prime key to building a profitable business.

Whether you are an affiliate marketer, blogger, or eCommerce guru – you need to build your own little territory on the digital platform. Find profitable affiliate marketing niches that you can monetize isn’t so easy. Amazon, Google Trends, Social media – there are plenty of places to look.

You might have a million ideas around your head or might be struggling to come up with just one. Doing some proper research on selecting the blogging niche is something you can cherish forever.

If you are struggling to Choose The Best Niche For Affiliate Marketing, this post will help you with some great pro tips to find profitable niches.

What is a Niche?

A niche is related to products, services, or interests that appeal to a small, specialized section of the population.”

In other words, it is a specialized section of a broad topic. For example, “Electronics” is a broad topic, while “laptops” and “Headphones” are niches within that broad topic.

Micro Niche

To make it clear, let’s take an example.

Just think about different markets they are famous for.

  • There is a specific market to sell electronic appliances
  • A particular market to sell furniture
  • A place that is known for famous restaurants and so on

Similarly, a blog niches for affiliate marketing that provide value for a specific area, wants to get famous for, and makes money from.

Now the issue is everyone has a different idea of what a “specific” topic is.

One of the first affiliate websites I worked on was a macro niche site. We worked on it heavily for two years and struggled & learned many things to grow it.

Here’s the reason why we messed up:

We were trying to create reviews for various product categories – from personal care to home appliances and many more, just like thousands of other bloggers.

So what was the lesson we got from all this?

When you decide on your website niche, you need a clear understanding or vision of your intended audience and their needs.

That means instead of writing for anyone, we need to get specific about our ideal audience.

The home appliance or electronics industry is massive. If we just engraved out a small chunk of that, it would have been incredible.

Macro Vs Micro Niche?

With a macro niche website, you can make a huge amount of money with thousands of visitors, but you will also need to manage the website that can be hard. In comparison, a micro-niche can provide you with an equal result with multiple micro niche blogging accounts and lesser effort.

A micro niche site is meant for a certain keyword or product. For example, the “laptop reviews” keyword will define laptops related review sites and blogs only.

Why Does Your Blog Need A Niche?

Those days are gone when people start a blog to follow their passion and hobbies. And the only way to monetize a blog was Google AdSense.

Why Blog Or Website Needs A NicheMost people think that starting a successful blog needs a brandable domain name and a great web hosting. If you also think this way, then you are sadly mistaken.

To become a successful blogger, you require a blog niche. If you want to make your marketing efforts worthwhile, you need a niche with high ticket products.

Everything is getting digital, and things are changed a lot. Now blogging is considered a serious business, and it takes proper strategy and planning. 

However, there are no rules or policies for blogging about a specific niche. If you start with a particular niche, there are higher chances of getting successful.

Reasons Why You Should Focus On A Specific Niche

1) Well-defined Target Audience

The advantage of having a niche blogging over multi-niche blogging is that your audience is well defined. In other words, your blogs will cater to a specific segment of the audience. You can build a loyal reader base when your blog is on a micro-niche.

Apart from getting a loyal reader base, niche blogs target a well-defined audience. Like, this blog is about blogging, so our defined audience is bloggers. All bloggers, newbies, and experts read it.

2) Easier To Set Up and Add Content

Niche blogging needs less effort, and you don’t need to brainstorm about a new topic every day. It also makes your website simple and more convenient for readers to search through content. Sports blogs need various categories of topics that make the blog look cluttered. Moreover, it becomes easier for you to cover all facets of the topic.

3) Better SEO

Search engines love niche blogs as they are more authentic. When you blog on a single niche, the search engine thinks you are an expert. That’s why niche websites hold top positions. It is rare for multi-niche blogs to rank above niche blogs. Also, doing SEO on multi-niche blogs takes much effort, time, and money.

Niche blogs increase the chances of ranking higher in SERPs and getting more CTR and more visitors.

4) More Conversions More Profit

It is no secret that niche blogs get targeted traffic. With targeted traffic, it will have a better CTR (click-through rate). And having a better CTR in return increases your earnings.

5) Better Affiliate Marketing

Niche websites are excellent for affiliate marketing since they attract a specific segment of the audience. So if you promote products of interest to this target audience, the chances of the blog generating sales are high.

6) More Linking Opportunities

Getting quality backlinks from blogs that are in the same niche is hard! But if you are working on a single niche site or blog, getting backlinks will be much easier than general blogs.

Three Main Factors To Choose The Right Niche

Passion (Be Passionate about your topic)

The first factor that matters the most while choosing a niche is your passion. It is important how passionate you are about the topic. If you can find something in you, you would be able to write and share valuable content around the topic with full energy and enthusiasm. It will give you better user engagement.



How much knowledge do you have in your selected niche? Are you prepared to learn more about the same topic? Share knowledge with your audience that adds some value. Select something lots of other people like, but you do not know about it. You are going to struggle to keep writing posts.


After selecting the niche for affiliate site, you need to analyze the potential in that specific niche. Is there enough demand for the niche you chose? What are the sources of making money?

Recall the primary fundamentals of demand and supply. Remember that competitors are your biggest source of learning.

How To Choose The Best Niche For Affiliate Marketing?

Before selecting the niche for your blog, first think what the purpose of your blog is. You need to decide :

Niche Selection

Is your blog a hobby or for fun on the side?


Do you want to make money from your blog?

These are quite basic questions that you shouldn’t skip over lightly. If you want to make money from the blog, then there are various considerations that we will cover up later.

However, making money from blogging differs, and for some people, it might mean making some pocket money or enough money to cover the costs of running a blog. For some bloggers, it might mean making a full-time living from it.

Therefore, to have a successful blog, your purpose needs to be clear.


Right-Sized Niche

Go too narrow, and you’ll run out of content. If you go too broad, then you’ll have no target audience. Thus start small, but in a niche that can expand as you grow.

For example, The WordPress plugin niche might be too narrow, Or you might be bored as there are thousands of plugins.


But WordPress niche gives you the scope to expand even if you started with plugins and then expand into hosting, themes, etc.

Step-1) Start Brainstorming

Where does that niche come from?

Don’t think about the feasibility or validation of your ideas eventually. Just make a big list of topics you think you might want to blog about.

Some good ways to find ideas are:

  • Your daily life! Think about what you do daily and see if anything pops out
  • Look at the objects you own and see if any of them spark an idea.
  • Amazon, Flipkart, and other shopping sites – look at popular niche markets or products.
  • Blogs you read, magazine articles.

Start Brainstorming

Now time to validate the list you brainstormed

After getting a few ideas of what you want to write about, you need to validate those ideas to find the blog’s best one. Finding the right niche is a balancing act between those three factors-

  • How passionate you’re about the topic.
  • How much knowledge you have about the topic and is there enough content to create on that particular topic.
  • Whether you can make money from the topic or not?

Before you finalize your niche, another question is whether your blog niche has an audience?

Plug Brainstormed Niches into Google Trends As a start

In the next step, view the popularity of your selected niche over time in Google Trends. It lets you quickly two important points-

  • Whether the selected niche is receiving increasing or decreasing interest.
  • Whether people are exploring for your niche or not.

Creating a blog about a niche that has only gained popularity in recent months is risky as the buzz will probably wear off soon, which means you will be stuck with no traffic. Look at the selected niche topic data in Google Trends and make sure it has maintained popularity over time. It needs to be consistent.

Google Trend Search

This screenshot shows the popularity of the topic “hunting bow” over five years. You can see that this topic’s popularity drops dramatically in summers as most hunting takes place in the fall and winter months. This means you shouldn’t choose “hunting bow” as your only blog niche since you’ll have three to four consecutive months out of the year where the traffic can decrease to almost nothing.

Google Trend Search

Instead, it would be best if you chose to add a second topic to your blog during these months like “archery bow,” whose popularity remains consistent or soars during that time.

Step-2) Analyse Niche Potential and Profitability

Now you need to check the potential of the niche. Are there enough searches for the topic? Whether it is profitable or not?

How much money can you make?

There are two aspects to consider:

  • Competitive Analysis
  • Profitability

Competitive Analysis

Competitive analysis is an effective way to select the right niche for you. You can do competitive research by exploring top blogs in the chosen niche. This will help you to track how much traffic they are getting on their blogs. Also, you can analyze how they are monetizing their blogs.

If you want to be on the top, you should spend as much time researching your competitors as you do your customers.

Higher search volume indicates higher competition.

If you are a newbie and know nothing about blogging, you must not select any highly competitive niche such as Electronics.

Find the monthly search volume of the niche and check some other keywords in your niche. If the selected niche has a low search volume, then you should go with another niche.

1) Check the keyword difficulty?

For finding the keyword difficulty, you can use Ahrefs, Google Keyword Planner, or SEMrush.

I consider Ahrefs an all-in-one tool as it goes beyond simply knowing whether a niche makes a good investment or not. It does more by showing you the pages of other blogs in your niche that received a high volume of traffic. Moreover, it is important if you are trying to decipher a site’s level of engagement.

There are different ways to check the strength of the selected niche.

Let’s take an example.

Suppose the chosen niche is “Vacuum cleaners”. Now you have to check whether it has enough competition, searches and topics under this niche to write.

Search for the keyword -> Vacuum cleaner -> then go to the phrase match.

Here set the Maximum KD (keyword difficulty) parameter.

See the related keywords with high organic traffic potential and low keyword difficulty scores. If you get enough related keywords, then your chosen niche is a profitable one with vast subtopics.

You can also combine the filters to find more untapped keywords.

  • By finding the word “best”

Add the “best” word in ‘include’ filter. It will show you all the related searches containing the word ‘best’.

KD by Best

Scroll down to look at the keywords with low KD. Look for a group of keywords with the same parent topic to find subtopics.

If you find enough keywords related to niche with good volume and low keyword difficulty, that means the chosen niche is perfect and profitable.

  • By finding the word “review”

Keyword Difficulty

You can also check further using the word “review”. It will give you an idea about the variations of the parent topic with word review.

  • By finding the word “vs” Or “best, for”

KD by vs

You can also check it using various word combinations.

2) Find out the performance of top sites within your prospective niche

Check whether there are top-performing websites in your niche?

All you need to do is enter your keyword into Ahrefs keyword explorer box to get the list of niche sites, keyword difficulty, search volume, etc.

You can also use a free tool to find the search volume.

Google Keyword Planner tool is free that you can use to get an idea about the search volume of a keyword. However, it won’t show you exact search volume; instead, it provides you with a range of search volume like 100 to 1k or 1 k to 10k.

You can also use the Ubersuggest tool for keyword research, a free tool by Neil Patel.

Paid tools like Ahrefs or SEMrush find your niche keyword’s exact search volume and other keywords related to your niche.

3) Check Affiliate Products In Your Niche

The next step is to check for products in your selected niche. Affiliate marketing is one of the huge sources for making money online. Thus whichever niche you choose, you should search for products to promote on your website.

Go to affiliate marketing sites like Amazon, Clickbank. Explore them for the topic you selected. If there are a lot of products available, that means a ready market.

Check Products

As an affiliate, you can advertise the products and get a good commission on each sale.


Does This Niche Generate Money?

Does this niche make moneyNow, the next step is to figure out whether you can make money from the chosen niche.

If you are creative, you can make some money from pretty much any niche as long as you have an audience.

There are few factors to check out to create a profitable blog:

  • What are your resources?
  • Are there any affiliate programs and CPA offers available?
  • Are other bloggers who are in the niche making money?
  • How good is the competition like?

There are several ways to find whether the selected affiliate niche is profitable or not.

You can use Google Keyword Planner to find CPC and paid difficulty for a few keywords in the selected niche. If the CPC and paid difficulty both are high, that means it can be a profitable niche.

The other way is to check product availability in affiliate marketing sites for your niche. The more the affiliate products are available, the more profitable the niche can be. If you find a profitable affiliate marketing niche, you can easily drive traffic and grow your site. 

So once you have done these things like writing the topics, you have got the expertise, search volume, competition, etc.

Now the last step is “Future Potential.”

Step-3) Future Potential

Calculating the potential of your niche is important for the success of your blog. If you select a niche whose searches are regularly decreasing, then it isn’t recommended that you should not start your blog with this niche.

For more clarity, let’s take an example. Suppose you have two profitable niches for affiliate marketing – Niche 1 and Niche 2

Niche 1 has a monthly search volume of 12k, and Niche 2 has a search volume of 6k per month.

Now you have to choose a niche between 1 and 2; which niche will you choose?

Your answer would be Niche 1.

But what if the search volume of Niche 1 goes down every month and within the next few months it’ll go around 2k. On the other side, the search volume for Niche B is increasing every month, and within a few months, it’ll cross the monthly searches of 10K.

Now, what will be your preference?

The answer will be Niche 2.

Since the search volume of Niche 1 if going down and the search volume for Niche B is increasing. That is what the actual meaning of future potential is. It means how your niche is going to perform in the future.

You can use tools like Ahrefs, Google Trends, to see the historical search data of keywords.

How To Create A Good Niche Content?

How good are you at creating relevant niche content? It is one of the biggest factors to become a successful affiliate marketer.

Good Content

Here are some tips to kick off your niche content:

  • Start with keyword research: Make sure that you cover all the core topics during the discovery phase. You can find keywords using any tool like Ahrefs, kwfinder. Compare keywords and phrases that are likely to resonate with your audience.
  • Be Timely With Your Content: Match it up with what’s going around you and plan with a seasonal calendar. Don’t always publish content on the day of the event.
  • Thorough content is best for search engines and the audience too: Produce in-depth guides, punctuated by short and snappy content.
  • Update published content often: Re-evaluate your content and shift gears is something went wrong.
  • Use Social Media To Promote Your Content: Social media is the best platform to promote the content once you have created articles for your websites.


You have come a long way and should now be full of ideas and excitement for your new niche! It is important to find competitive keywords, check for affiliate products in your niche and its future potential. Invest the time to research the points above and complete the exercises to validate your ideas.

By the end, you should have a clear idea of the affiliate niche for your blog. Hopefully, you find a niche that will potentially make you some money.

Finding Your Niche: A Quick Recap

  • Start Brainstorming – think about interests and passions
  • Validate the selected niche – see the popularity
  • Carry out competitor analysis
  • Check Keyword Difficulty
  • Find Profitability
  • Check Future Potential

Frequently Asked Questions

1. Which blog niches are most profitable?

Tech blogs, health, fitness, travel, lifestyle, finance, skincare, food, travel are a few most profitable names.

2. Which niches make money on YouTube?

Beauty, Gaming, Food/Cooking, Travel, Health & Fitness, Unboxing/Reviews, Vlogs are some of the perfect niches that make the most money on YouTube.

3. What Are The Main Factors To Choose A Profitable Blogging Niche?

There are three primary factors – passion, knowledge and potential.

4. What is micro-niche blogging?

A micro-niche blog is on with any specific micro topic or micro keywords of any broad keyword. Let’s take an example of a fitness niche; a micro-niche could be treadmill, supplements, fitness accessories and many more.

5. How To Make Money With A Niche Blog?

If you are wondering about how you can make money from a niche blog, here are a few monetization strategies.

  • Amazon Associates: Amazon affiliate program is the number one way to earn decent commissions from your blog’s traffic.
  • Google AdSense: It won’t help you to make a lot of money but gives you some extra bucks.
  • Selling your own stuff like ebooks, or making your content premium and many more.

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